You are paid like a wholesale customer
A purchase order, an invoice, payment on terms. No management fee, no revenue share to reconcile at quarter end, and no clawback if a month goes badly. The transaction is finished when you are paid.
Why work with us
You get a customer,
not a cost centre.
Selling into a new channel normally means spending money to find out whether it works. We would rather buy your product and find out ourselves.
The proposition
Four things that change when you do business with us
The inventory risk moves
We take title to the goods. If a SKU is slower than we forecast, that is our working capital sitting on it, not yours. It also means our judgement about what to order is honest — we are not selling you optimism.
The advertising is our budget
Sponsored placements, coupons, deals and launch spend come out of our margin. Because we own the stock, our incentive and yours already point the same way: the product has to sell, not just list.
The brand stays yours
We build listings to the standard your brand deserves and hold the pricing discipline you specify. You are not handing us your identity — you are selling us your product, which is the normal thing to do with a wholesaler.
Side by side
The three ways onto a channel
All three can work. They differ in who spends first, and who is holding the stock if the forecast was wrong.
| Build it in-house | Hire an agency | Work with Ventatus | |
|---|---|---|---|
| Who buys the inventory | You | You | Ventatus |
| Who funds the advertising | You | You, plus the agency fee | Ventatus |
| Who builds the listings | Your team | The agency, for a fee | Ventatus |
| What it costs you up front | A hire, stock and ad budget | Monthly fee, stock and ad budget | Nothing |
| When you are paid | When it sells through | When it sells through | On your invoice terms |
| Who carries it if it does not sell | You | You | Ventatus |
The trade
What you give up
Worth being straight about, because you will work it out on the first call anyway.
You sell at a wholesale margin rather than a retail one. That is the price of handing over the cost and the risk, and if your model depends on capturing full retail on every unit, we are not the right route.
You also give up some day-to-day control of the channel. We will hold whatever pricing discipline you specify in writing, and we will build the listing to your brand standards, but we are the seller of record and we make the operating calls. In exchange, none of it is your team's problem.
And we will need written brand authorisation. Not a formality — it is what lets the channel take our side when someone else lists your product badly.
Find out what we would order
Send a price list. You will get back the channels we would take, the volume we would start at, and what we would change about the listings — before either of us commits to anything.
Start reaching further